By Gianluca Lo Nostro, Florence Loeve and Paul Sandle
GDANSK/PARIS/LONDON (Reuters) – Vivendi management and executives of a few of its newly spun out corporations – Canal+, Havas and Louis Hachette Group – must lay out more clearly their strategies to persuade investors the break-up was value it, analysts and investors said.
The spin-offs in December, backed by the Bollore family, split Vivendi into 4 multi-billion-euro corporations in a bid to unlock value because the French media conglomerate’s overall market capitalisation was estimated to be lower than the sum of its parts.
But a few of the standalone corporations had a weak start, triggered partially by a lack of know-how about strategy, some disappointing financial guidance and uncertainty around pay-TV group Canal+’s acquisition of broadcaster MultiChoice, the analysts and investors said.
Shares in Vivendi’s newly listed businesses fell of their first month of trading to levels below their combined value before the split, undermining the Bollore family’s hopes to spice up value.
Only Louis Hachette shares are currently above their listing price, and Vivendi is trading above the last closing price before the split as adjusted by stock exchange operator Euronext.
The combined market capitalisation of the 4 corporations was 7.7 billion euros ($7.92 billion), based on LSEG data as of the close on Jan. 17. Before the break-up, Vivendi was value about 8.3 billion euros, based on LSEG data.
Canal+ listed in London, promoting agency Havas debuted in Amsterdam and publishing business Louis Hachette Group listed in Paris.
Canal+, the most important company, has been the laggard, with its shares down 31% since they listed on Dec. 16.
Analyst Francois Godard at Enders Evaluation said it had been inconceivable to separate the group on the optimum point within the cycle for the entire corporations, and with its South Africa deal yet to shut, Canal+ had suffered.
“Now they should take their time to clarify their business,” he said, referring to Canal+.
The market would have a clearer view within the second half of 2025 after a number of quarters of results, he said.
Havas and Louis Hachette report their full-year results on March 5 and February 13 respectively. Canal+ has yet to set a date for results.
Vivendi, Canal+, Havas, and Louis Hachette in addition to representatives for the Bollore Group declined to comment.
UBS analysts said last month that the split had didn’t create value on day one, adding that the trail to shareholder returns is unclear at Canal+.
They ascribed the sell-off in Canal+ shares to financial guidance falling wanting investor expectations and an absence of dividend.