Beyond (BYON), owner of Bed Bath & Beyond, buybuy BABY and Overstock announced that it has entered right into a definitive agreement to sell its Zulily brand to Lyons Trading Company, the operator of leading online off-price retailer Proozy.com. Beyond will receive $5 million while maintaining a 25% stake within the brand. “We now have made significant progress in improving the performance of Bed Bath & Beyond and Overstock.com through sequential margin improvement, improved site experience, vendor consolidation and right-sizing our fixed expenses. With the recent acquisition of buybuy Baby, we wish our team laser focused on our core brands as we march towards profitability,” said Adrianne Lee, Beyond’s President and CFO.

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