Exec Edge hosted a fireplace chat on the ICR Conference 2025 with Michel Brousset, Chief Executive Officer of Waldencast plc (Nasdaq: WALD). The in-person interview was joined by Editor-at-Large Jarrett Banks they usually discussed the marketing differences between Milk Makeup and Obagi Medical, the corporate’s strategies to drive organic growth, and more.
Watch the total recording:
About Michel Brousset
Michel Brousset has greater than 25 years of experience leading, operating and constructing global brands at L’Oréal (PAR: OR) and Procter & Gamble (NYSE: PG) where he worked to launch and construct iconic brands across multiple geographies. Most recently, Mr. Brousset founded Waldencast, a holding company and investment vehicle, in 2019 and has been the CEO since its inception. Waldencast partners with and creates next-generation beauty and wellness brands, collaborating with quite a lot of founders from diverse backgrounds (across three continents, 56% female) and recruiting and attracting skillful beauty and wellness talent. In 2022, Waldencast plc became publicly listed on the Nasdaq, with Milk Makeup and Obagi becoming a part of the portfolio company led by Mr. Brousset.
About Waldencast
Founded by Michel Brousset and Hind Sebti, Waldencast’s ambition is to construct a world best-in-class beauty and wellness operating platform by developing, acquiring, accelerating, and scaling conscious, high-growth purpose-driven brands. Waldencast’s vision is fundamentally underpinned by its brand-led business model that ensures proximity to its customers, business agility, and market responsiveness, while maintaining each brand’s distinct DNA. Step one in realizing its vision was the business combination with Obagi Skincare and Milk Makeup. As a part of the Waldencast platform, its brands will profit from the operational scale of a multi-brand platform; the expertise in managing global beauty brands at scale; a balanced portfolio to mitigate category fluctuations; asset light efficiency; and the market responsiveness and speed of entrepreneurial indie brands.
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