UK supermarket chain Asda is intensifying its concentrate on delivering value to its customers by slashing prices on 1,500 products available in its physical stores and thru its online platform.

The surge in Rollback price reductions brings the overall variety of products which have seen price decreases near 10,000 – almost one-third of Asda’s full product lineup, – because the retailer re-instated its pricing strategy initially of 2025.

Shoppers can expect to see discounts across quite a lot of categories. On average, prices can be cut by 22%, with chosen items seeing drops of as much as 45%.

The value reductions range from dairy to non-public care essentials.

Asda executive chairman Allan Leighton stated: “Last week we signalled again our absolute commitment to lowering prices for patrons and today we’re further delivering on that promise. By rolling back prices on 1000’s more products, we’re making it even easier for our customers to avoid wasting. Nearly 10,000 products have now been rolled back and we are going to proceed to take a position in lowering prices across the remainder of the yr and beyond.”

Furthering its commitment to easing the financial strain on consumers, Asda has also implemented an instantaneous reduction of 4p per litre on fuel in any respect Asda and Asda Express petrol stations.

In January 2025, Asda unveiled a major price reduction campaign, the Big Jan Price Drop, which saw greater than 2,500 essential products experience a median price drop of 26%.

“Asda cuts prices on 1,500 items to spice up savings for shoppers” was originally created and published by Retail Insight Network, a GlobalData owned brand.

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